Website analytics provide insights and data which can be used to create a better user experience for your website visitors. This measures and analyse data to make a better understanding of user behaviour across various web pages. Understanding customer behaviour is also a key to optimize your website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website and the most popular paths to purchase for whoever visits your website and for your customers as well. It also measures a user’s activity and behaviour on a website, like, how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they came on your website by clicking on a link or not. It can also track the effectiveness of your online marketing campaigns to help you provide information about the working of your current and future efforts.