When you run a business, every customer matters but it’s a tedious job to create a one-off campaign each time you get a new customer. With marketing automation, it allows you to nurture and convert prospects to delighted customers and you can develop those relationships while you grow your business. Marketing automation is a blend of software and strategy. In marketing automation with just a single click you can create marketing campaigns and control all the aspects of your digital marketing strategy in one place. Good marketing automation targets customers with automated messages across email, web, social, and text wherein messages are sent automatically with and according to a few sets of instructions.