Email marketing is the practice of using email to promote your brand or business. It is used to build loyalty & trust, cultivate relationships with potential customers, keep current customers informed & updated about your brand. It is the most direct & effective way of connecting with your prospects, nurturing and turning them into customers. This marketing technique is quite efficient and doesn’t burn a hole in your pocket as it is much more efficient for your business and for the environment since it’s completely paperless.
